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Shooting better video with your cel phone 2015

I don't know about you, but my iphone6 on it's own shoots some darn good video.  Throw a $5.00 like movie pro and it's awesome!  Here is a our top 10 list of ways to improve your cell phone video skills, enjoy.

  1. Go wide not vertical: This is the single most important tip! All video shot using your cell should be filmed with the camera on its side or horizontal, vertical footage loses so much of the information of the scene due to the black bars on each side of the screen.
  2. Rule of thirds: From the early days of cinema, the rule of thirds has been the golden standard. imagine a tic-tack-toe board on top of your screen and always try to keep the subject’s eyes on the upper line whether it’s a close up or wide shot.
  3. Keep lens and mic clear: Take a minute to look at your phone, notice where the lens and mic are located and keep your finger off of them while shooting videos and pictures.
  4. Clean the lens: As we take our phones out of our pockets we often get dirt and oil on the lens, this is hard to see while we are shooting, but it is obvious when viewing on your computer.
  5. Steady as she goes: When shooting video hold the camera with both hands and pull your elbows in toward your torso to give the camera more stability.
  6. Stay close for good audio: The audio recording on a cell phone is perhaps its weakest feature, if you are filming someone talking, try to be as close to them as possible to ensure that the audio is clear and loud.
  7. Variety is the spice of life: Instead of taking one very long shot, break it into shorter shots and move closer or farther away from your subject.
  8. Close up, close up, close up: Film and video are both close-up media; a wide shot of the entire scene is good to start with, but always try to shoot close-up. This not only makes for more interesting footage, but it also will result in a higher-quality image and improve the audio.
  9. Go selfie style: If possible, always try to shoot from just above eye- level of the subject. This is the most flattering way to film a person. Then like a selfie, a slight downward angle makes for a more flattering image; upward angles are more for artistic or scary shots.
  10. Transfer to your computer:  Try to transfer valuable footage to your computer as soon as possible. Make it a habit and then, if and when, your cell phone gets lost your videos and photos will be safe and sound.

 

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Busy times...

What a busy time it's been, waiting patiently for the new iphone 6 and also the new 4K imac so we can see what we are editing with the 4k cameras.  4K is four times as sharp as 1080i, it it really important to have a 4k image, probably not, but that is the nature of media, bigger, flatter and faster. 

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4K is here.

In the never ending quest to stay current in the ever changing landscape of video production, we have jumped in head first with our first high end, full frame DSRL 4K camera.  In video as with computers, it's never a good idea to be thew first kid on the block to embrace new technology. To be honest, it might be a bit soon, but after seeing how great the camera works in low light we were sold.  Test coming soon.  If you are in the hunt for your own video camera or don't know where to buy from, call us, we can help and provide excellent places to purchase from and get gear services. We are happy yo help!  

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001 Cell phone tip

001 Cell Phone as a video camera:

The most important thing to remember when using your cell phone as video camera is turn the phone on it's side so you have a wide shot, not the tall and skinny one that we so often encounter here at the studio.  

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August 6, 2014 Website, check.

For those of you who have created your own website, our hat goes off to you.  It's a daunting task and very much like a well produced video, the key is plan, plan plan.  All too often we are asked to film without a game plan, yes it can be done, but inevitably it will take longer and the message will not be as strong.  Pre-production is the key to success! 

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It's all linked together and it works, thanks Superbowl!

At last years Superbowl there was one ad for a internet company called squarespace that sparked out interest, since we were redoing our website (you know that can be painful!).  So we took a leap of faith and went with them and that is this site.  I didn't get put up to promote their services, but I honestly am so thankful that we found them! 

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4K what is it?

In the video industry 4K is the buzz right now.  The old tube TV's of 10 years ago had a screen resolution of 540, then came high definition which was 720-1080.  You can see the difference, but 4K is four times 1080 and will soon have an impact.  As with all new technologies, our suggestion is to wait.  Once Netflix starts to stream 4K, the hefty price tag might be worth it.

Here at VIDEO CENTER media we will be purchasing our first 4K camera and editing system this summer, in the hopes to stay on the cutting edge of image quality.  More to come on this exciting media... 

 

4K definition:

4K resolution is a generic term for display devices or content having horizontal resolution on the order of 4,000 pixels.[1] Several 4K resolutions exist in the fields of digital television and digital cinematography. In the movie projection industry, Digital Cinema Initiatives (DCI) is the dominant 4K standard.

The television industry has adopted ultra high definition television (UHDTV) as its 4K standard. As of 2013, some UHDTV models are available to general consumers for under $1000. However, due to lack of available content, 4K television has yet to achieve mass market appeal. Using horizontal resolution to characterize the technology marks a switch from the previous generation, high definition television, which categorized media according to vertical resolution (1080i, 720p, 480p, etc.). - Wikepedia

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Spring is here bring the Solar!

For those of you, like us this Iowa Winter was definitely one to remember.  I don't think my daughter had even one full week of school.  She loved it, but when she's still in school mid June I doubt she will be so happy!

As the thaw begins we are gearing up for a year long documentary about Iowa's first large scale solar, located in Kalona Iowa.  

 “This is part of our Cooperative Energy Plan to cut outside energy purchases by 25 percent,” said FEC Manager Warren B. McKenna. “Around 20 percent of our membership are solar and wind energy aware through participation in our Green Power Project or through direct ownership of distributed wind and solar. With the completion of our solar farm, FEC will have over 1,500 watts of solar energy per member customer (640 members), far exceeding any U.S. utility and even Germany.”

Thank you to Warren & FEC for this unique opportunity to document this project from stat to finish. We are looking forward to this challenge and are excited for the Solar Farm construction to begin!

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